Rena Zurofsky Consulting specializes in strategic planning, marketing analysis and planning, and retail planning for non-profit cultural institutions. Since 2001, clients have included Lincoln Center for the Performing Arts, NY; Institute of Contemporary Art, Boston; The Norton Museum of Art, West Palm Beach, Fl; SculptureCenter, NYC; and Sterling and Francine Clark Art Institute, Williamstown, MA.

Rena Zurofsky Consulting also engages for short-term interim directorships—managing on-going operations as well as the often significant issues of change. Clients include The National Trust for Historic Preservation at Chesterwood, Stockbridge, MA, and the Heritage Museums and Gardens in Sandwich, MA.

Rena Zurofsky has a lifetime of experience in problem-solving in American museums. She has an established reputation for sound business judgment coupled with sensitivity to the mission-driven focus of museums. Her managerial responsibilities have encompassed multi-million dollar budgets and numerous employees. Her business degree and experience in the for-profit sector, coupled with her abiding love of the arts, ensures that she brings solid, practical marketing perspectives to the conceptual and aesthetic framework of museums.

Rena Zurofsky Consulting treats museums as complex businesses subject to the same competitive pressures as corporations. She will help you to optimize administrative effectiveness and revenue-generating activities while reinforcing your organizational mission.

Rena Zurofsky has, as a staff member, been the architect of success stories within institutions as disparate as The Brooklyn Museum and the American Museum of Natural History. With her clients, Rena ZurofskyConsulting finds and implements imaginative solutions to the unique challenges of operating world-class museums in the 21 st century.